It's hard to believe that only 11 short years ago the world was only just sitting up to notice the now unmistakable voice of Reason.
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It's hard to believe that only 11 short years ago the world was only just sitting up to notice the now unmistakeable voice of Reason.
At the time, showing up on YFM and delivering breakfast jingles for DJ Fresh’s wildly popular Unrestricted Breakfast Show, only a few realized they were witnessing the birth of one of South Africa’s true music stars.
Reason had earned every one of his stripes from proving his lyrical dexterity in rap battle after battle on the Johannesburg underground Hip-hop scene, to playing lyrical rap side-kick for ProVerb, back when he was promoting his first album, “The Book Of Proverb”.
Lately, Reason is showing the vital signs of a consummate and well-rounded artist, that wholly and honestly encompasses the full range of his 11 Years life experiences as both an artist and A creative. “I use ‘Reason’ to tell Sizwe’s life stories”, explains the rapper. ‘“Things I go through, think, believe and have come to learn and understand about life”.
In 2012, Reason’s foray into the spotlight began with “Walk On Water”. His contribution to the motion picture soundtrack for the multiple international award-winning South African film Otelo Burning. The song also appears as a hidden track on his sophomore album, Audio 3D.
Then came “Do It Like I Can”, the album’s lead single, which reached number one on various regional and national radio stations including Metro fm, 5fm, and Ukhosi fm charts, eventually topping the South African RAMS local radio airplay charts.
The follow-up single “A Lot On My Mind” escalated the buzz to a full-on frenzy thanks also to refined first-rate bass and synth-heavy production by South African Music Award winner 37mph (JR, Jozi, Coke Studio’s, Nomsa Mazwai etc). He since stretched his reach with notable releases such as “Bump The Cheese Up”, “No Sleep”, “2 Cups Shakur”, “Glasses to The Ceiling” with LCNVL, and “Endurance” with the Motswako legend himself, HHP & esteemed poet, Nova.