Jägermeister Worldwide:

Music

Welcome to the Jäger Music Family. Click on the artist profiles below to read more about the bands.

Back The Artist 2016

Back The Artist 2016

Back The Artist 2016 Finale Aftermovie

622
Grassy Spark

Artist

Grassy Spark

23
Reason

Artist

Reason

47
Close
Reason

Artist Info

Reason

It's hard to believe that only 11 short years ago the world was only just sitting up to notice the now unmistakable voice of Reason.

Reason

Biography

Eclectic hip hop from South Africa

It's hard to believe that only 11 short years ago the world was only just sitting up to notice the now unmistakeable voice of Reason.

Biography

ABOUT REASON

It's hard to believe that only 11 short years ago the world was only just sitting up to notice the now unmistakeable voice of Reason. 

At the time, showing up on YFM and delivering breakfast jingles for DJ Fresh’s wildly popular Unrestricted Breakfast Show, only a few realized they were witnessing the birth of one of South Africa’s true music stars. 

Reason had earned every one of his stripes from proving his lyrical dexterity in rap battle after battle on the Johannesburg underground Hip-hop scene, to playing lyrical rap side-kick for ProVerb, back when he was promoting his first album, “The Book Of Proverb”. 

Lately, Reason is showing the vital signs of a consummate and well-rounded artist, that wholly and honestly encompasses the full range of his 11 Years life experiences as both an artist and A creative. “I use ‘Reason’ to tell Sizwe’s life stories”, explains the rapper. ‘“Things I go through, think, believe and have come to learn and understand about life”.

In 2012, Reason’s foray into the spotlight began with “Walk On Water”. His contribution to the motion picture soundtrack for the multiple international award-winning South African film Otelo Burning. The song also appears as a hidden track on his sophomore album, Audio 3D. 

Then came “Do It Like I Can”, the album’s lead single, which reached number one on various regional and national radio stations including Metro fm, 5fm, and Ukhosi fm charts, eventually topping the South African RAMS local radio airplay charts. 

The follow-up single “A Lot On My Mind” escalated the buzz to a full-on frenzy thanks also to refined first-rate bass and synth-heavy production by South African Music Award winner 37mph (JR, Jozi, Coke Studio’s, Nomsa Mazwai etc). He since stretched his reach with notable releases such as “Bump The Cheese Up”, “No Sleep”, “2 Cups Shakur”, “Glasses to The Ceiling” with LCNVL, and “Endurance” with the Motswako legend himself, HHP & esteemed poet, Nova.

Reason ft. Locnville - Glasses to the Ceiling

Official Music Video

»Glasses to the Ceiling« by Reason ft. Locnville

Retro Dizzy

Artist

Retro Dizzy

20
Jägermeister Brass Cartel

Jägermeister Brass Cartel

Jägermeister Brass Cartel

445
Bittereinder

Artist

Bittereinder

39
Fokofpolisiekar

Artist

Fokofpolisiekar

39
Francois van Coke

Artist

Francois van Coke

44
Jack Parow

Artist

Jack Parow

47
Primus Laidee

Artist

Primus Laidee

69
The Black Cat Bones

Artist

The Black Cat Bones

39
VAN COKE KARTEL

Artist

VAN COKE KARTEL

53
Back The Artist 2016 Finale Aftermovie feat REASON Grassy Spark Reason Retro Dizzy Jägermeister Brass Cartel Bittereinder Fokofpolisiekar Francois Van Coke Jack Parow Primus Laidee The Black Cat Bones Van Coke Kartel