An ice cold Jägermeister paired with lots of rock: Welcome to the Jägermeister Music Tour. Since 2002, bands such as The Bloodhound Gang or The Foo Fighters have toured the USA with Jägermeister.
It all started in the beginning of the 1990s with a wish: Some US musicians asked Jägermeister whether they could promote their favourite drink during their gigs. Band sponsorship was born.
Over the years, success grew - and so did the number of artists. Until today, over 230 bands have been promoted within the framework of the Jäger Music Tour. Unlike in the beginning, the genres now range from rocking sounds, country music, electronic music, to hip hop or dance.
In 2014, Jägermeister launched its greatest commitment to music with the "Ultimate Summer of Music": Three American top acts - Fall Out Boy, Eli Young Band and Paul Oakenfold - from entirely different genres – rock, country and EDM - toured the country and gave in total 30 concerts.