We can thank Curt Mast that herbs and liqueur were combined in this manner. Alongside his passion for hunting, Curt was fascinated by spirits production. And he was extremely creative.
It took a few years, before Curt Mast, the taste inventor and son of a Wolfenbüttel vinegar maker, found the perfect recipe for his herb-flavoured liqueur. First the liqueur was too sweet, then it was lacking a hint of citrus fruit.
Then, in 1934, it was finally ready: made from 56 herbs, blossoms, roots and fruits, and containing 35% vol. of alcohol, Curt Mast had created a herbal liqueur bursting with flavour. The only thing still missing was a suitable name.
Because Curt Mast was himself a passionate hunter, like many of his contemporaries, he dedicated his invention to hunters. The name "Jägermeister" was well-known in his native town of Wolfenbüttel due to its centuries-old hunting tradition and the Hubertus legend. But Curt Mast liked the name not only because he was a hunter. It also appealed to his target audience. Curt was sure that the name would strike a chord with the hunting fraternity.