A stag rarely comes alone, but rather in company of some smart
ladies - our Jägerettes. And they are not only good-looking, they also know how to cool down the global party crowd with ice cold Jägermeister.
Everyone who has ever seen our Jägerettes live, knows: With an ice cold shot from their hand, the weekend can start. But hardly anyone knows where the Jägerettes originate from...
In the mid-80s, none other than the spirit-legend Sidney Frank had a vision: attractive "shot girls" in Jägermeister-look were to visit bars giving out drinks to increase the brand awareness of Jägermeister. He put the experiment into action with great success in the United States, because now everyone could not only taste and smell Jägermeister, but also experience the brand live and in colour. This type of advertising was so unusual and went on to set new standards. Until his death a few years ago Sidney Frank had been a successful importer of Jägermeister for many years.
The concept was taken over by the rest of the world; today the Jägerettes are a tradition in the Jägermeister markets. Always tireless and on a party mission, their outfits differ from country to country as does the program adapted to the respective party crowd.