About 80 percent of total Jägermeister turnover is now made abroad. The German herbal liqueur from Wolfenbüttel has long been an international brand.
The sixties were one of the most eventful decades in the history of mankind: the Cultural Revolution in China, the Cuban Missile Crisis, the Peace Movement and Woodstock in the US, the construction of the Berlin Wall, screaming masses to hear the Beatles, Doors and Rolling Stones, the European student protests in 1968 or the first flight to the moon. The list of events seems to be endless. The 1960s are important for Jägermeister, mainly because the period includes its first ventures abroad. Mast-Jägermeister SE started to build up its export business – first in neighbouring European countries such as Austria, Switzerland, the Benelux countries and Denmark. The first overseas exports to the USA followed in 1971. From then on Jägermeister was not to be stopped. The brand gradually conquered Europe, many countries in South and Central America and has been present in Africa, Australia and Asia for years now.
Today the largest Jägermeister markets are the USA, Germany, Great Britain and Italy. Countries such as France, Spain and even Russia are also big Jägermeister markets. Continued international development is also leading to increased growth in Latin America and in Asia, with the strongest countries being Mexico and South Korea.