Everyone knows that Jägermeister is best enjoyed ice cold. But does this also apply to music? The answer is definately a YES - at least according to the British rock musician Charlie Simpson.
Because he casually turned a crazy idea into an entry in the World Guinness Book of records: The result was the coldest gig in the world, which is most certainly also the coolest gig in his career.
In temperatures of -30 degrees Celsius, a temperature at which you might usually suffer frostbite on your fingers- Simpson performed a 15-minute guitar solo in Oymakon, Siberia - one of the coldest places on earth. But that was not the end. After it took him another 4 days to reach a remote village with 462 inhabitants. With the help of a small team, he even managed to set-up a whole stage show.
And he did not only make the villagers hearts melt. He also managed to set a world record with his concert. Of course, in the end, Jägermeister was passed around to warm up again.